Asian Paints Launches 2 New Products in Bangladesh Market


In picture: from Left Soumitra Roy, head of sales, Ritesh Doshi, country manager, Asian Paints Bangladesh Ltd; Tom Thomas, regional head, Asian Paints Int Ltd; Shamsul Alam, director, Asian Paints Bangladesh Ltd & Confidence Group, Rakesh Hamirwasia, head of finance, Jagdish Gaonker, head of supply chain & operations, and Aniket Samat, head of marketing, Asian Paints Bangladesh Ltd, present at a launching ceremony at International Convention City, Bashundhara in Dhaka on 21 April 2018. – Press


Asian Paints Bangladesh Ltd., one of the largest paints manufacturers in Bangladesh, recently has launched two new products – Apex Ultima Protek and Royale Aspira, at International Convention City, Bashundhara for Bangladeshi customers.
The products were revealed in a ceremony where Country’s top architects, engineers, interior designers were present  said a press sources.
UltimaProtek is an exterior waterproofing paint system which in addition to real waterproofing abilities has the power to resist high heat and UV (ultra-violet) radiation of the sun. It provides 10 years of warranty for color stability and 5 years of warranty for water resistance.
RoyaleAspira, the most premium interior paint has water beading technology that makes water roll down like little beads, like on a Lotus Leaf. Aspira is the only interior paint in Bangladesh which provides 5 years of warranty for integrity of the paint film, fading and fungus resistance, claimed the company in a statement, according to press sources.
Tom Thomas, regional head of Asian Paints International Pvt. Ltd.; Ritesh Doshi, country manager, Asian Paints Bangladesh Ltd; Shamsul Alam, director, Asian Paints Bangladesh Ltd and Confidence Group and Md. Abul Kalam Azad, chief engineer, LGED along with other high officials of the organization were present at the launching ceremony.
Tom Thomas, Regional Head of Asian Paints International Pvt. Ltd said ‘As Asian Paints business continues to grow in Bangladesh, and with the rising aspirations of the consumers of Bangladesh driven by the growth of the economy, we continue to invest in bringing the best in class products and services to the country. This year Asian Paints is celebrating over 15 years of presence in Bangladesh and over 75 years of innovation globally. We have come a long way, but this is just the beginning.’
Ritesh Doshi, Country Manager of Asian Paints Bangladesh Ltd said ‘Passion for Innovation and Customer centricity is what defines us at Asian Paints. Anything and everything we do, is customer centric.  We have always tried to push the envelope in giving the customers the best products. We are once again keeping to that promise by launching Royale Aspira and Apex UltimaProtek in Bangladesh, which I believe rightly dubbed the future of paints. Previously we have also introduced some new products and services that changed the whole paint products and retail scenario.
We will keep our pursuit for innovation a never ending endeavor.’
A cultural programme was organised where some of the country’s top cultural icons like Bappa Mazumder, Partho Barua, Samina Choudhury and Kona performed.

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