Berger Paints launched “Color On Wheel”
Color on Wheel - will roam around to increase the awareness of paintings among stakeholders
Berger Paints Bangladesh launched Color On Wheel
Recently, Berger Paints Bangladesh launched a decorated caravan to roam around to increase awareness among the customers. They named it as “Color on Wheel” – CoW. The CoW is a mobile experience zone of different type of paints and painting design along with painting solutions. The CoW is a moving version of Berger Paint’s home décor or BERGER Experience Zone. Rupali Chowdhury, Managing Director of Berger Paints inaugurated the CoW. Mohsin Habib Chowdhury, Senior GM – Sales & Marketing, AKM Sadeque Nawaj, GM Marketing, Azizul Hoque, GM – Sales Trade was present in the inaugural session.
“The main objective to launch the CoW is to increase the painting awareness among consumers, painters and other related stakeholders. From this activation consumers can experience the touch & feel of paints” said A M M Fazlur Rashid, Head of Channel Engagement of Berger Paints Bangladesh Ltd.
This is the first time in the painting industry Berger Paints brought this sort of experience to consumers’ doorstep.
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